brief
Pong’s Laksa has been around for almost two decades but they have only made their way into the market through the traditional word-of-mouth. Now with new competitors round the corner, Pong’s Laksa are looking to establish themselves in the online market and begin to reach out to more customers.
solution
To begin with, we had to pave a new direction for the brand – which include a rich story to tell, new brand visuals and a captivating cinematography of the various uses of their laksa paste. Since we needed to accelerate their outreach process, we complemented it with paid advertising through social media.
outcome
We were able to reach out to a new group of consumers with varying psychographics which included home cooks and caterers and even past customers who have bought Pong’s Laksa, shared their own reviews and testimonials.
Telling the stories from the heart of brands, building icons of distinction.
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