An advertising campaign built around movement and intensity, shot on location inside a working gym. The brief called for energy that felt real rather than staged, so the crew followed the athlete through an unscripted training session rather than directing individual poses. Lighting was kept low and practical, leaning on the space's own fixtures to preserve the mood of an early morning session. The resulting footage was cut for both a 30-second broadcast spot and a set of vertical clips for social channels, giving the client a single shoot day that covered several deliverables across formats.
A campaign image for the Eita 917 gold collection, built around a single close portrait rather than product-only shots. The brief was to let the piece sit within a gesture, so the ring reads as something worn rather than displayed, and the framing keeps the hand and face in the same soft plane of light. Retouching stayed restrained to preserve skin texture and the warmth of the gold against a cool neutral background. The final artwork was laid out in portrait for print and social placements, with the wordmark and tagline set into the negative space across the cheek.
A hospitality shoot covering the building and its rooms as one continuous story, from the exterior looking up the tower to the detail of a loft suite at dusk. The rooms were shot with the house lighting left largely as guests would find it, warmed only where the mixed sources needed balancing, so the images read as a real stay rather than a set. Wider frames establish the split-level layout and the mural wall, while the bellhop portrait gives the sequence a moment of character. Delivered for the hotel website, booking platforms and campaign use.
Product photography for a portable air purifier, shot in a domestic setting rather than on seamless white. The brief asked for images that showed the device in use and at a human scale, so the sequence follows a single gesture: lifting the unit, separating the filter, setting it down. Natural window light kept the whites clean without flattening the form, and the wood and upholstery in frame give the product a sense of place. The set was delivered for e-commerce listings, packaging inserts and social use, cropping cleanly to both square and vertical formats.
A Singapore trading card game retailer with no website, no audience, and no online store — built from zero into a business with 2,500+ TikTok followers and six figures in sales, through a livestreaming strategy, an e-commerce build, and consistent content production.
Camellia Tea Bar, known for their loose leaf teas, wanted to promote their signature tea collection and their packaging collaboration with ArtCommune Gallery. The campaign put the spotlight on that collaboration — evoking the sensory experience of tea through the brush strokes of the artwork, the contrast between tea leaves and canvas, and the kaleidoscope of colours in the packaging.
A 20-year-old laksa brand known only by word-of-mouth, looking to establish itself online as new competitors moved in. We paved a new direction — a brand story, new visuals, and cinematography of the laksa paste in use — backed by paid social advertising to accelerate outreach, reaching home cooks, caterers, and past customers who shared their own reviews.
An advertising campaign built around movement and intensity, shot on location inside a working gym. The brief called for energy that felt real rather than staged, so the crew followed the athlete through an unscripted training session rather than directing individual poses. Lighting was kept low and practical, leaning on the space's own fixtures to preserve the mood of an early morning session. The resulting footage was cut for both a 30-second broadcast spot and a set of vertical clips for social channels, giving the client a single shoot day that covered several deliverables across formats.
A campaign image for the Eita 917 gold collection, built around a single close portrait rather than product-only shots. The brief was to let the piece sit within a gesture, so the ring reads as something worn rather than displayed, and the framing keeps the hand and face in the same soft plane of light. Retouching stayed restrained to preserve skin texture and the warmth of the gold against a cool neutral background. The final artwork was laid out in portrait for print and social placements, with the wordmark and tagline set into the negative space across the cheek.
A hospitality shoot covering the building and its rooms as one continuous story, from the exterior looking up the tower to the detail of a loft suite at dusk. The rooms were shot with the house lighting left largely as guests would find it, warmed only where the mixed sources needed balancing, so the images read as a real stay rather than a set. Wider frames establish the split-level layout and the mural wall, while the bellhop portrait gives the sequence a moment of character. Delivered for the hotel website, booking platforms and campaign use.
Product photography for a portable air purifier, shot in a domestic setting rather than on seamless white. The brief asked for images that showed the device in use and at a human scale, so the sequence follows a single gesture: lifting the unit, separating the filter, setting it down. Natural window light kept the whites clean without flattening the form, and the wood and upholstery in frame give the product a sense of place. The set was delivered for e-commerce listings, packaging inserts and social use, cropping cleanly to both square and vertical formats.
A Singapore trading card game retailer with no website, no audience, and no online store — built from zero into a business with 2,500+ TikTok followers and six figures in sales, through a livestreaming strategy, an e-commerce build, and consistent content production.
Camellia Tea Bar, known for their loose leaf teas, wanted to promote their signature tea collection and their packaging collaboration with ArtCommune Gallery. The campaign put the spotlight on that collaboration — evoking the sensory experience of tea through the brush strokes of the artwork, the contrast between tea leaves and canvas, and the kaleidoscope of colours in the packaging.
A 20-year-old laksa brand known only by word-of-mouth, looking to establish itself online as new competitors moved in. We paved a new direction — a brand story, new visuals, and cinematography of the laksa paste in use — backed by paid social advertising to accelerate outreach, reaching home cooks, caterers, and past customers who shared their own reviews.
Odinn Media & Creatives is led by Filzah Foad, a digital marketing strategist with over a decade of experience — from her start at a PR agency in 2012, through television, health & fitness, and early childhood education, before co-founding Odinn. She trains and lectures at the Singapore Institute of Retail Studies (NYP), teaching entrepreneurs and businesses how to tighten their own marketing systems.
Her focus at Odinn is the same one she brings to the classroom: paid advertising and branding built to generate a real return, not just look good — backed by a small, consistent crew from first conversation to final delivery.